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Friday, 15 March 2013

Mackage Launches a New Handbag Line

Mackage Launches a New Handbag Line:

Known for flawless layering and equally flawless celebrity fans —  Gwyneth Paltrow, Eva Mendes, and Blake Lively, to name a few — Canadian brand Mackage, the Toronto Fashion Week staple, will be trying its hand at a new venture this fall: handbags. And striking ones at that.
The Montreal-based outerwear brand's debut 12-piece collection will feature a mixture of totes and clutches, with styles like "Rubie," "Bookie," "Carrita" and "Pozi," which you can see above. Most of the designs utilize Mackage's trademark mix of hard and soft elements, with soft pebble-embossed napa leathers contrasted with fierce Cupid arrow closures and hardware. The palette is mostly neutral with the occasional pop of red or cobalt blue, but even better is their easily convertible design. Most of them include a handle and cross-body strap, however, one or two pieces are also able to transform into backpacks.
Founded by longtime friends Eran Elfassy and Elisa Dahan, Mackage was born out of grade school daydreams and procrastinating sketches. After attending LaSalle College, Eran and Elisa launched what would become one of the most iconic brands in North America for trenches and outerwear.
Now, as they branch out into purses, Dahan told WWD, "We strived to mirror the mixed-media elements that we have come to be known for in our coats." But keeping their aesthetic fresh and innovative, Elfassy and Dahan also called in Megs Mahoney Dusil, co-founder and chief executive officer of the popular PurseBlog, to help collaborate on a bag for the fall collection.
The new bags will retail for from $225 to $600 and are set to hit Mackage.com and Shopbop.com this July 15.
Image via WWD/Mackage

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