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Monday 25 February 2013

Alice and Olivia's Spring 2013 Campaign Video Is Just What Your Monday Needs

Alice and Olivia's Spring 2013 Campaign Video Is Just What Your Monday Needs:
Alice and Olivia
Here's a fashion film that won't make you want to roll your eyesAlice and Olivia's Spring 2013 campaign video which, despite going a little too hard on moddish graphic prints (I get it, every designer working in fashion today: If I'm not wearing black-and-white vertical stripes in a month's time, I shouldn't even be allowed to leave the house) is charming and delightful. It's refreshing to see a campaign video which doesn't pretend to be anything else (a vehicle for showing clothes, selling clothes), but it also seems like whoever made this had a lot of fun.
Credit's due to videographer Rowena True and models Stacey Bendet (also the brand's founding designer), Tali Lennox, Georgiana Saraev and Ksenia Vasylchenko. Music is “Overdose” by indie pop trio Little Daylight.


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