The MTV EMAs is one of the most outstanding musical events of pop music in Europe. For the show identity, we decided to portrait the competition with a balls' race, featuring speed, adventure, thrill, following the bold and explosive MTV touch. We wanted to make those concepts visible with a three-dimensional net of slides painted with the vibrant colors from the logo?s palette, and making the logo a representation of the competition arena, with several tracks where the balls would compete, but where only one can win.
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Direction and Art Direction: Dvein
Client: MTV World Design Studio
Concept: MTV World Design Studio Milano & Dvein
Production Company: 8 de Agosto
Character Rigging: Hugo García
Animation: Hugo García, Bernardo González, Physalia Studio & Dvein
Post-production: Physalia Studio, Dvein, Bernardo González, Alba Ribera & María Anton
Illustration & Graphics: Superexpresso
Music and Sound Design: Alejandro Candela at Flowaudio
Executive producer: Carolina López
Producers: Ico Romero & Sergi Roda
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